Web design for companies that sell or distribute equipment and supplies requires compelling content that is search engine optimized to attract qualified leads. When paired with a strong user experience and supported by strategic marketing, those leads can be converted into sales. At Idea Marketing Group, we help manufacturers and distributors creatively highlight a variety of products, services, and solutions.
Matt Hurd, Information Services Manager Weldstar Company, Aurora, IL Manufacturing Website Project
Integrate your existing CRM
For your website to produce the qualified leads your marketing and sales staff can convert into sales, it has to work seamlessly with your existing CRM. Over the past decade, we’ve successfully integrated all of the top CRM platforms for our clients.
Track measurable results
We build Google Analytics into the back end of every website we design. This allows us, and each of our clients, to better understand what content is working, what’s not, and why. That way, we can make informed decisions, based on objective data.
Quickly + simply access your MSDS
We can track IP addresses and limit competitors from searching your site by requiring a unique email address for each visitor. This way, your data stays out of the wrong hands.
Easily update specification tables
Quickly and easily add as many rows or columns as you need throughout the year with our simple drag and drop spec tables. We build them to be user-friendly for non-technical clients who want to make basic changes without needing an expert.
Provide product catalogs
Whether or not your company offers e-commerce, you should take advantage of the opportunity to show website visitors the products in your catalog. An interactive and comprehensive product catalog can provide potential customers with detailed specifications, prices, dimensions, and customizable features.
Locate distributors
If your products are sold throughout the country or around the world, an interactive map can help potential customers locate distributors who carry a well-stocked inventory and have the product knowledge necessary to help answer any questions. These maps can be quickly edited to stay up-to-date all year.
We help distribute and sell more equipment and supplies.
