Idea Marketing Group was founded in Chicago and expanded to serve local businesses in Oswego. By providing custom WordPress web design, we've set ourselves apart from other marketing agencies who produce the same unoriginal, template-based websites for every client. We're proud to deliver thoughtful design, indestructible code, and impactful marketing solutions.
Clients tell us they partner with Idea Marketing Group because they appreciate our team's commitment to their success in the early stages of web design and throughout the entire process. Our in-house developers bring senior-level experience in coding, programming, and scripting together with our graphic designers' attention to user experience and functionality to produce beautiful, but affordable world class websites.
We know many Oswego companies don’t have the full-time staff that successful modern marketing often requires. For these businesses, Idea Marketing Group serves as their off-site marketing department. We create and implement a customized long-term strategy to attract the qualified leads and sales they need.
Our marketing partnerships are built around the pain points clients need to relieve and the opportunities they want to pursue. Typically, services include:
Strategy Consultation + Content Planning
Blog Writing
Professional Copywriting
Social Media Management
Landing Page Creation
Graphic Design
Email Marketing
Ongoing Search Engine Optimization (SEO)
Google Ads (PPC)
Monthly/Quarterly Reporting
Local Oswego Businesses Deserve A Quality Web Design Agency
Idea Marketing Group serves clients around the country, but our roots are laid in Oswego (where we are a member of the Chamber of Commerce) and the surrounding Chicago suburbs. To deepen our local investment in the Oswego community, we partnered with the Veterans Serenity Park Board, which exists to raise funds to build a park that honors local veterans. We donated the website design and hosting to the board, which is comprised of business owners and community volunteers.
Our community involvement in places like Oswego is a reflection of our core values, which guide our work with clients every day. Partnerships like these define Idea Marketing Group as much as the world-class web design work in our portfolio.
Our custom web design process ensures the best results for B2B + B2C businesses:
Discover
We learn about your goals, your business, your audience, and we research the competition.
Strategize
We collaborate with you to define your needs and develop a strategy to reach your goals.
Create
The concepts are brought to life through content, creative design, and user-friendly development.
Measure
Tracking is crucial in measuring the success of a solution as well as how to make it better.
Custom website design + marketing services for Oswego IL businesses:
Strategy
Oswego IL companies that want to improve or completely redesign their existing website should always start with a well-defined plan. Together, we will create a blueprint to be used for your website build.
Define Goal KPIs
Uncover Opportunities
Identify Solutions
Develop a Website Architecture
Build a Brand Board
Map Out User Journey
Perform Competitive Research
Content Marketing + SEO
We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call to action conversions.
Define Messaging Tone and Feel
Establish a Keyphrase SEO Strategy
Write Targeted Website Content
Identify Call To Action Messaging
Create Website Wireframes
Custom Web Design
Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.
Responsive Layouts with UI/UX Best Practices
Completely Custom Built on WordPress
Code Optimization for Loading Speed
Usability Testing + Browser Compatibility
1 on 1 Website Training
Website Support + Improvement
Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.
