Idea Marketing Group is one of the nation's top performing B2B companies. As a marketing agency known for custom web design, we’ve partnered with clients throughout Michigan and the rest of the country.
We help companies grow in the following industries:
Companies choose Idea Marketing Group because of the way our team commits to shared success. Our in-house designers and developers use senior-level experience in coding, scripting, and programming to custom build WordPress websites that provide a strong user experience. Get better results from your marketing and stand out from your competition by our talented team at Idea Marketing Group.
Idea Marketing Group serves as the off-site marketing department for Michigan clients as well as building custom websites. We help growing companies attract the qualified leads and sales they need to grow their business, through a long-term marketing strategy.
Every marketing partnership is built around the pain points and opportunities our clients face. Generally, services include:
Strategy Consultation + Content Planning
Professional Writing
Ongoing Search Engine Optimization (SEO)
Google Ads (PPC)
Social Media Management
Landing Page Creation
Blog Writing
Graphic Design
Email Marketing
Monthly/Quarterly Reporting
We help companies in Michigan develop custom websites
We work hard to be the team you actually enjoy working with. You can speak directly with any team member and can tell immediately they have your best interest in mind. No bullsh*t or technical jargon. Explore a few of our popular industries below:
Our custom web design process ensures the best results for B2B + B2C businesses:
Discover
We learn about your goals, your business, your audience, and we research the competition.
Strategize
We collaborate with you to define your needs and develop a strategy to reach your goals.
Create
The concepts are brought to life through content, creative design, and user-friendly development.
Measure
Tracking is crucial in measuring the success of a solution as well as how to make it better.
Custom website design + marketing services for Michigan businesses:
Strategy
Michigan companies that want to improve or completely redesign their existing website should always start with a well-defined plan. Together, we will create a blueprint to be used for your website build.
Define Goal KPIs
Uncover Opportunities
Identify Solutions
Develop a Website Architecture
Build a Brand Board
Map Out User Journey
Perform Competitive Research
Content Marketing + SEO
We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call to action conversions.
Define Messaging Tone and Feel
Establish a Keyphrase SEO Strategy
Write Targeted Website Content
Identify Call To Action Messaging
Create Website Wireframes
Custom Web Design
Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.
Responsive Layouts with UI/UX Best Practices
Completely Custom Built on WordPress
Code Optimization for Loading Speed
Usability Testing + Browser Compatibility
1 on 1 Website Training
Website Support + Improvement
Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.
