California companies with outdated or poorly performing websites struggle to grow their business as a result. Idea Marketing Group works with clients to design a custom online presence that looks stunning and engages potential customers. As a marketing agency known for custom web design, we’ve partnered with clients to drive business success in California and throughout the country.
Clients appreciate our commitment to their success and indicate it's one key reason they partner with us. When they refer us to their colleagues, they also say it's our people who make the partnerships so valuable. Our in-house senior-level developers, designers, and marketers collectively help clients turn their ideas into reality. Each website we build is also optimized for strong search engine discovery and crafted with user experience in mind. The factors coming together guide potential customers from awareness to action.
We understand California companies often have to operate without experienced marketing staff in place. For them, Idea Marketing Group provides a completely off-site marketing department. To allow these companies to get back to growing their business, our in-house team creates and executes a long-term marketing strategy aimed at producing qualified leads and sales.
Our marketing partnerships are designed to address the unique needs of every client. Typically, marketing services include:
Strategy Consultation + Content Planning
Professional Writing
Landing Page Creation
Ongoing Search Engine Optimization (SEO)
Google Ads (PPC)
Social Media Management
Blog Writing
Email Marketing
Graphic Design
Monthly/Quarterly Reporting
Top Creative & Design Agency Serving California
Idea has been named a Global Leader by Clutch, as one of the country’s top performing B2B companies. We’re proud of awards like these because they recognize our effort building an agency around client service and satisfaction. The web design work in our portfolio and our client case studies show what’s possible when an agency advocates for the success of its clients. When our clients review us, it matters. And, we listen.
Our custom web design process ensures the best results for B2B + B2C businesses:
Discover
We learn about your goals, your business, your audience, and we research the competition.
Strategize
We collaborate with you to define your needs and develop a strategy to reach your goals.
Create
The concepts are brought to life through content, creative design, and user-friendly development.
Measure
Tracking is crucial in measuring the success of a solution as well as how to make it better.
Custom website design + marketing services for California businesses:
Strategy
California companies that want to improve or completely redesign their existing website should always start with a well-defined plan. Together, we will create a blueprint to be used for your website build.
Define Goal KPIs
Uncover Opportunities
Identify Solutions
Develop a Website Architecture
Build a Brand Board
Map Out User Journey
Perform Competitive Research
Content Marketing + SEO
We begin with in-depth research and planning before crafting search engine optimized copy for your website. We will simplify your visitor’s decision-making and improve call to action conversions.
Define Messaging Tone and Feel
Establish a Keyphrase SEO Strategy
Write Targeted Website Content
Identify Call To Action Messaging
Create Website Wireframes
Custom Web Design
Where all of your marketing channels feed into. With a properly built website, you are reducing the spend needed on other channels resulting in long-term savings and improved opportunities to generate more revenue.
Responsive Layouts with UI/UX Best Practices
Completely Custom Built on WordPress
Code Optimization for Loading Speed
Usability Testing + Browser Compatibility
1 on 1 Website Training
Website Support + Improvement
Websites, browsers, and user behavior is always changing. We provide plans to support website needs with routine maintenance as well as continuously improving websites to beat and stay ahead of the competition.
