Eagle Brand Website

Creating a custom CPG web design with improved user flows for an industry leader, Eagle Brand.

Improving User Navigation, Site Manageability, and Updating the Recipe Section Through Leading CPG Web Design

Eagle Brand came to Idea seeking help in creating a new, user-friendly website with an updated website focus and brand messaging. The website needed to better demonstrate what consumers could do with their products while being easily navigable for their user demographic. Their team also wanted the website to be more manageable, so they could make updates to the website as needed.

We created a custom CPG website with updated messaging and focus that also simplified the user flow, allowing customers to easily find products they were looking for. This included a complete overhaul of the website’s recipe section; creating and organizing recipe pages that were easily filterable. The new recipe pages featured options to save or share recipes and a wishlist for recipes. To do this our dev team had to build a custom importer to manage the import of hundreds of unique recipes. The new website also allowed the Eagle team to easily make changes to the website images and text to keep up with seasonal highlights. Overall the website was built with a variety of unique CPG website features to meet the needs of our clients.

About Eagle Brand

You’ve probably had a dessert with Eagle Brands sweetened condensed milk. It’s one of the most popular baking brands in the USA, and they’ve been around for a long time. Eagle Brand was founded over 160 years ago when Gail Borden introduced Eagle Brand in 1856 to fight food poisoning and other illnesses related to the lack of refrigeration and preservation techniques.

Since then Eagle Brand has grown a lot, becoming a nationally recognized kitchen staple. Their brand of sweetened condensed milk is used in numerous classic recipes that have been passed down for generations. A key factor in their evolving business strategy was the redesign of their Eagle Brand website to include the most up-to-date CPG website features and design factors, cementing their place as an industry leader. Today, Eagle Brand Foods continues to grow and innovate as they introduce its beloved products to new generations of consumers.

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