Blog (page 8)

Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 8 of our blog articles.

What LinkedIn “Reactions” Mean for Users and Businesses

Table of Contents Why Did LinkedIn Add Reactions? The Research Behind LinkedIn Reactions How To Use The New LinkedIn Reactions LinkedIn Launches New Reactions LinkedIn Tips On How To Increase Engagement Levels Much like Twitter and Facebook, LinkedIn is copying its competitors’ features by introducing LinkedIn reactions. For users, this means more ways to express themselves when engaging with LinkedIn content. For businesses, it could mean better engagement if they can recognize user intent and follow up where appropriate. Why Did LinkedIn Add Reactions? Originally, LinkedIn was best known for professional networking and career-building – but now users also share...

Darren Fox

Should Your Business Use Facebook Live?

If you spend any amount of time on Facebook, chances are you’ve watched at least part of a Facebook Live video. In fact, two billion people have watched at least one broadcast since 2015. So, that means your customers are also watching. Facebook gives newsfeed priority to content that keeps users on the platform longer. And, according to Forbes magazine, “Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” So, it makes sense for businesses to consider live video. However, like any channel, if you’re going to broadcast...

Darren Fox

How to Follow Up on Manufacturing Trade Show Leads?

Trade Show Tips for Manufacturers: Part III This article is the third in a three-part series helping manufacturers maximize their return on investment in trade shows.In this part, we discuss following up with the leads you’ve generated. Part I: How to Increase Manufacturing Trade Show Booth TrafficPart II: How to Work a Manufacturing Trade Show Booth

Darren Fox

How to Work a Manufacturing Trade Show Booth

Trade Show Marketing Tips for Manufacturers: Part II This article is the second in a three-part series helping manufacturers maximize their return on investment in trade shows. In this part, we discuss how to generate leads at trade shows. Trade show lead generation is effective both in person and through digital marketing – a mix of both strategies can work synergistically in terms of your marketing return on investment. What you have to keep in mind is your ideal customer ‘persona’ and how you can be the best guide to meet your customer needs. This means zeroing in on the...

Darren Fox

How to Increase Manufacturing Trade Show Booth Traffic

Trade Show Tips for Manufacturers: Part I This article is the first in a three-part series helping manufacturers maximize their return on investment in trade shows.In this part, we discuss the pre-show build-up. Part II: How to Work a Manufacturing Trade Show BoothPart III: How to Follow Up with Manufacturing Trade Show Leads

Darren Fox

Discussing Web Design With Park Districts

At the annual Illinois Parks and Recreation Association Conference in Chicago, Plainfield Park District Marketing Manager, Corinne Vargas, alongside Idea Marketing Group President, Darren Fox, gave a presentation about the process of a website design project. This year’s event, called 2019 Soaring to New Heights, was the premier state conference for parks and recreation, forest preserves, and conservation agencies, bringing together more than 4,200 professionals for quality educational programming, networking, and professional development. The presentation included tips for planning the website design process, presenting the pitch internally, developing an RFP (Request for Proposal), and screening agencies. Corinne and I also...

Darren Fox

Graphic Designers Share Tips for Park Districts at IPRA Conference Chicago

Idea Marketing Group graphic designers, Erin Karper and Sean Moran were invited to judge submissions at the Illinois Parks and Recreation Association (IPRA) Conference in Chicago. Erin judged the Print Communication (Promotional) category and Sean judged the Logo Design category. Pro Tip: Be bold with your print designs, but keep the info simple Submitted print communication pieces included promotional posters, postcards, newsletters, fliers, and pamphlets with a clear call to action. Each of the 18 pieces Erin judged was graded based on creativity, grammar, brand recognition, use of color, and overall campaign success. She noted the goal for most organizations...

Darren Fox

Effective Marketing Needs a Content Strategy and an Investment Mindset

Why is it that week after week, some companies never seem to run out of content that engages their target audience, while others struggle to get started and maintain consistency over a long period? There are two reasons certain companies make marketing look so easy. First, they execute on a documented content strategy throughout the year. Second, they view content as a long-term investment in business operations. If you don’t have a content strategy yet, you’re not alone. But, if your website is ineffective at producing leads and sales; if your social media is a chore to manage; if your...

Darren Fox

An Integrated Digital Marketing Strategy Starts with Your Website

digital marketing strategy: an integrated approach to online marketing Whenever and wherever your customers are ready to make a buying decision, your business has to be top of mind or easily found. In fact, that perfectly describes digital marketing. It’s the strategic activities a company uses to build an audience online and drive new business. However, digital marketing is less effective when you position your channels against each other or force yourself to choose between them. Instead, the key is to integrate–or combine complementary channels when possible. That ensures you’re discoverable however your customers search for solutions. An integrated digital...

Darren Fox

How to Get Your Website On the First Page of Google

Your business just launched its brand new website to generate traffic and leads, but you can’t find it anywhere on the first-page of Google. Time to panic? Not necessarily. Using Search Engine Optimization (SEO) effectively requires putting in a lot of time into the original content you upload to your site. The reality is, no marketing agency can launch your site and have it appear on the first page of search engine results. Here’s why: Ranking on Google Requires a Consistent Web Presence There is no one-time solution or service to ensure your site ranks high on Google organically over...

Darren Fox

Does Using Multiple Domains Help with SEO?

There are many factors that affect the SEO of your website and how well it will rank in search engines. Things like meta tags, valuable/relevant content, bounce rate, inbound/outbound links, page views, website usability, and loading speed all have some sort of role in the SEO playing field. However, it is an old, common belief that purchasing multiple website domains and pointing them towards your main website can improve SEO. Is using multiple domains for SEO still true and effective? Below, I’ll delve into two different ways people use multiple domain addresses: parking a domain with no redirects and pointing...

Darren Fox

Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

Blog (page 8)

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