Why You Need A Social Media Manager
A commonly asked question around C-level meetings today is “Do we need a Social Media Manager to help our marketing strategy?”
Blog (page 7)
Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 7 of our blog articles.
Why Your Website Needs a Privacy Policy & Terms and Conditions
Did you know that if you do not have a Privacy Policy on your website, you are breaking the law?
3 Reasons Your Content Isn’t Getting Results
Blogs. Videos. White Papers. Emails. When they fail to generate results, look at these three factors: DistributionTimingMessage Poor distribution means you’re not reaching the right audience. Example 1: Your blog, “Choosing the Right Medical Device Manufacturer” could be great. But, if I work in the Accounts Payable department, it doesn’t matter. I’m not the right audience. Example 2: Your white paper, “A Practical Guide to Transform Manufacturing Operations with Smart Pull” could also be great. But, if it’s not optimized for search engine keywords like lean manufacturing, smart pull, or manufacturing operations, I could be the right audience, but I...
Tools To Use When Working Remotely
Platforms like Asana, Slack, Google Hangouts, Everhour, and more, can help your team work effortlessly from home.
How Top Creative Agencies Drive Results with Web Design
What is Your Website’s Job? Many people think of web design only in visual terms. They picture the images, the videos, the buttons, the colors, the headlines, and the copy that appears on the screen. But web design really encompasses everything that creates the user experience–both on the screen and behind the scenes. And when that experience attracts the right people at the right time, gives them the information they need, and moves them towards a buying decision, good web design can drive business results. That’s the website’s job–and your creative agency’s responsibility–to drive business results. Here’s how the top...
Why Link Google Ads with Google Analytics?
If you are already using Google Analytics and Google Ads but haven’t linked them yet, then you are missing out on a tremendous amount of valuable information. While both Google tools have their individual strengths – it is only once you have linked both of them together, that you can see their real power. The two platforms have similar information to the types of reporting data that can be found in Google Ads. However, when you combine and link your Google Ads data with all the data available in Analytics you are able to find deeper insights and potentially make...
Do Hashtags Work On Every Social Media Platform?
Using hashtags on social media is important for engagement and reach on your posts. For example, they can create a conversation around a specific topic, and users can search for a hashtag and add their thoughts to the conversation. However, it’s vital to know when and where to use them in order to attract the right audience that cares about what you have to offer. In fact, studies show that published posts on Twitter and Facebook with more than two hashtags have less engagement on them than posts with one or two tags. You’ve seen hashtags on Instagram, Twitter, and...
Improve Your Marketing by Creating an Editorial Calendar
When you think about the companies that consistently deliver valuable emails or that always seem to have compelling social media and blog content, do you wonder how they do it all so consistently and professionally? You may assume the big brands that post to Facebook or LinkedIn every day and send multiple emails each week have a 20-person in-house marketing department. It takes a ton of hard work to make marketing look that easy—right? Maybe not. Billion-dollar corporations like Coca-Cola and Nike do, in fact, have global marketing departments. But, it’s not the size of their staff that makes their...
How Long Does It Take To Build A Website?
This may be the most commonly asked website design question. How long is this process going to take? Unfortunately, every website isn’t designed to function the same way–nor should it be. To get a perspective of your website’s time frame, consider the business need differences presented in these five website designs. 5 Types of Website Builds An online brochure: A 5-10 page website built using a pre-existing template and intended to communicate very basic information. A lead generation tool: A custom-built 15-20 page website that attracts a specific audience of potential customers based on their needs and strong content crafted...
Email Marketing is Alive and Well, Thank You Very Much
In the digital marketing space, we often hear the question, “Is email marketing still effective?” That’s an interesting question and one we’ve been devoting a lot of time lately to studying. As social media platforms like Facebook and Instagram continue to squeeze out organic (non-paid) messages from businesses, finding other avenues to directly reach customers has become more and more important. For the businesses with a dedicated customer base who have given their email address, that can mean regular newsletters and email promotions. While it’s true that the percentage of people who open business email has declined in the past...
How to Promote Your New Website Launch
The day you launch your new website shouldn’t be the first day you promote it. And it can’t be the last day either. If you want your website to be the essential foundation of your digital marketing strategy, ensure that you promote it as an asset for your company and your customers. Remember why you redesigned your website in the first place You spent thousands of dollars as well as countless hours, emails, and phone calls on your new web design. During that time, what was it that kept you going? Think of the main gaps that held you back...
Facebook Ads vs. Boosted Posts
Boosted Posts and Facebook Ads are an affordable and effective way to market your business. If you’re wondering whether to use boosted posts or Facebook ads in your next marketing campaign, read on for a few helpful insights! Posting to social media – and Facebook in particular – is easy. But, turning those posts into profit is much more difficult. If you’re using Facebook to reach customers and you’re looking for ways to grow your engagement rate or your follower base, it may be time to consider a boosted post or an ad. When thinking about creating an ad on...
Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.