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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 5 of our blog articles.

A Guide on How to Build a Successful Manufacturing Marketing Strategy

As a manufacturer, you need to use marketing strategies to convince other businesses to work with you. Business to business (B2B) or manufacturing marketing models are often more complex and have longer sales cycles than business to consumer (B2C) marketing approaches. The internet is an excellent way to reach potential customers. A robust digital strategy to increase your online presence is the best way to reach more businesses in this evolving marketplace through maximizing inbound lead generation. Here is an overview of a few inbound marketing strategies manufacturers can use. Optimizing Your Manufacturing Website Having an optimized website is one...

Wyatt Meese

Advantages and Disadvantages of In House Marketing Vs A Manufacturing Marketing Agency

What to do when it is time for your business to revamp its manufacturing marketing strategy? Maybe you’re looking to expand your online presence and increase yearly sales for your business. Or, despite your best efforts, online traffic to your website has slumped and you’re searching for ways to improve it. Perhaps form submissions and inbound leads are the lifeblood of your business and recently it’s begun to dry up. For these reasons and many others, your business may have realized it’s time to revamp your marketing efforts. In today’s evolving market landscape any successful manufacturing business knows they need...

Wyatt Meese

7 Deadly Sins of Logo Design and How You Can Avoid Them

Your Business Logo is Your Marketplace Identifier Every business needs to have a logo, an easily recognizable identifier that customers come to associate with your services or products. Unfortunately, as critical as logos are, it’s not so easy to make a great one. A logo can easily make or break the way customers perceive your business and how they view your professionalism. In fact, Finance Online reports that 60% of customers avoid a brand that has an odd, unattractive, or unappealing logo. We’ve all witnessed it before, a logo that is just, well scary. You know the kind – cluttered,...

Wyatt Meese

Growing business through custom web design and ERP integrations for an industry leader, Midwest Groundcovers

Midwest Groundcovers is an industry leader of just that, premium groundcovers. Their 700 acres facility grows and propagates hundreds of plant varieties to meet their customer needs. Founded in 1969 the company continues to uphold and produce the same high quality of plants and foliage.

Wyatt Meese

Creating a Custom Website for the Experts in Leadership Solutions, Robinson Resource Group

RRG helps companies make, in their opinion, one of the most important investment decisions; the investment into their leadership team. They work diligently to understand an organization’s goals and weaknesses in order to make recommendations that will strengthen and create new business opportunities for their clients. Their team helps a business begin to write its next chapter.

Wyatt Meese

Custom Web Solution for B2B Promotional Company, Show Your Logo

Show Your Logo has created a well established and trusted brand within a 20 billion dollar a year industry. They have accomplished this by providing quality products and customer service. In addition, they offer other services to complement their promotional logo business like free design pro help to improve your logo.

Wyatt Meese

Why You Should Redesign Your Website When Preparing to Sell Your Business

As a business owner, you can choose to sell your business to get a quick inflow of cash or move on to newer prospects. One of the best times to sell your business is when it is profitable. Prospective buyers will be motivated to offer maximum value when your business shows signs of continued growth and profit. You can improve your business valuation through your website, which serves as your digital identity. Below we share why having a website redesign before selling a business helps generate a higher return on the sale. Give Your Business a New Look One of...

Wyatt Meese

Utilizing Facebook Ads For A Construction Material Supplier

Case Study A post-frame and pole barn material supplier came to us in February 2020, looking for some help with their organic social media marketing, but also assistance with digital advertising. Over the course of our partnership, Idea Marketing Group increased the company’s following on Facebook, LinkedIn, and Instagram by 75% in less than a year. Some highlights from the best-performing ads are below. The Objective Working With More Contractors & Builders in Neighboring States The client specializes in post-frame and pole barn buildings and materials in the Central South and Southwest regions of the United States. They work with...

Wyatt Meese

16 Must-Haves for Better Manufacturing Websites From Leading Marketing Agency CEOs

Many manufacturers often view their websites as an online brochure, missing opportunities to bring operations, company culture/hiring, and ultimately revenue generation online. We met with 5 leading marketing agency CEOs from around the nation to gather their top tips and recommendations to build the best manufacturing website for your company.

Darren Fox

Is It Time for a Website Redesign?

Are you feeling like your website might be past its prime? It might be time for a website redesign. Here are some questions and items to consider when deciding if now is the right time for a new website. Things to Consider for a Website Redesign: Are Visitors Recognizing Your Brand When They Visit Your Website? Is your site still a dime piece? Or has your brand grown and left your website behind? It’s important that not only the colors and styles of your brand are updated, but also the content. Your company might have new goals or even a...

Erin Karper

Critical Vulnerability Identified in WooCommerce (versions 3.3 to 5.5)

A critical vulnerability concerning WooCommerce and the WooCommerce Blocks feature plugin was identified and responsibly disclosed by a security researcher from the HackerOne security program. Based on the currently available evidence, they believe any exploit was limited. However, proper steps should be taken. What Actions Should Be Taken For Websites with WooCommerce? First and foremost, upgrade to the latest version of WooCommerce. It is highly recommended that you update passwords for any Admin users on your website, especially if using same login and password on other websites. It is also a good idea to replace or update any API keys...

Darren Fox

Social Media Advertising to Increase Brand Awareness and Gain Ambassadors for B2C Manufacturers

Case Study How We Increased Brand Awareness For A Popular Gymnastics Product A gymnastics equipment manufacturer came to us looking for some organic social media marketing help, along with digital advertising. Over the course of our partnership, Idea Marketing Group grew the company’s Facebook and Instagram following an extra 36.64% within just 8 months. Two of the best-performing ads are below, with some of the analytics from both Instagram and Facebook. The Objective Growing Sales For A Popular Gymnastics Protective Wear A gymnastics equipment manufacturer wanted to increase awareness and sales for a piece of protective wear as seen on...

Wyatt Meese

Do you have a question about branding, web design or digital marketing? We are a helpful bunch, feel free to ask us anything. We have decades of experience in web development and marketing strategy.

Blog (page 5)

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