An article on emarketer.com recently revealed that social media is the second marketing priority, behind only the company website for most businesses. Social media platforms are giving businesses the ability to engage with their customer base, and drum up business, so there’s no great surprise there.
The same article revealed that only 12 percent of local businesses are blogging. That is a little more shocking. Blogs are a great way to communicate your expertise with potential customers. They allow you to engage with people and help drive relevant traffic to your website. More businesses would benefit from this great tool and opportunity. Your customers want to know what’s going on with your business. It’s your responsibility to tell them. http://www.emarketer.com/Article.aspx?R=1008302
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