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10 Tips to Write Effective Blog Headlines That Drive Clicks

Table of Contents What Is Content Marketing? What is SEO Content Writing? How does SEO content work? Why Is Content Marketing so Important? Tips for Crafting Effective Blog Headlines Need Some Help Creating Effective Blog Headlines and Compelling Content? Meet the Author One of the best ways for your business to stand out from the crowd is to create content that your target audience will engage with. Content marketing strategies like topic-focused blogs are one of the more effective ways to do that. But how do create a blog title that users will actually click on? As experts in content...

Wyatt Meese

What is Generosity Marketing and How Can It Grow Your Business?

Table of Contents: Why Brands Should Be Generous with Generosity Marketing Examples of Generous Brands 5 Tips on How to Attract and Retain Customers With Content Generosity Marketing How to Build Trust in Marketing The ROI of Generosity Marketing Final Thoughts on the Importance of Generosity Marketing “Your greatness is not what you have, it’s what you give.” — Alice Hocker Today, more than ever, generosity and authenticity are key to standing out in your business niche and attracting customers that are loyal and that will support your mission for years to come. According to reports, trust has declined for...

Anesa Kratovac

What is a Lead Magnet? (And How to Use It for Powerful Lead Generation)

What is a Lead Magnet and Benefits of Adding a Lead Magnet to Your Website If you run your business online, you most likely understand the power of effective copywriting, SEO, design, and user experience. But if you’d like to expand on your lead generation, you need to be asking yourself the question, “What is a lead magnet? And how do I use it for powerful lead generation?” Creating a lead magnet could help you add even more value to your customers’ journeys and expand your capacity to nurture your leads and generate more sales through email marketing. But what...

Anesa Kratovac

Top 12 B2B Email Marketing Best Practices

Whether you are looking to improve your customer service or have a better ROI when it comes to turning leads into customers, here are some of our most effective B2B email marketing best practices to help take your business outcomes to the next level. What is B2B Email Marketing? B2B email marketing entails nurturing another business as a potential customer through a strategic email campaign. The major difference between B2B email marketing and B2C marketing is that B2B marketing is targeted toward other businesses, while B2C marketing is targeted toward individual customers. Because the needs of businesses and customers are...

Anesa Kratovac

3 Essential Marketing Funnel Stages That Delight and Convert Leads

What Are Marketing Funnels? Marketing funnels are marketing stages that prospective leads enter as they interact with a business. It is the process of converting leads at different stages of their customer journey to customers. Depending on their intent and interest, leads either entertain the curiosity stage, the interest stage (consideration stage), or the buyer stage. Since prospects will have a different relationship with a business they encounter based on their needs and their trust level, a business can choose to strategize how it deals with these levels of interest by targeting leads at different stages of their customer journey. ...

Anesa Kratovac

Boost Your Google Business Profile to Drive Leads in 2023

Table of Contents What is a Google Business Profile? How A Google Business Profile Helps Establish Local SEO How to Set Up A Google Business Profile? How Do I Post To Google My Business? What Are The Different Types of Posts on Google My Business? Where Can I See My Google Business Profile Posts? How Often Should I Post on Google My Business? Recommended Google Business Profile Image Sizes Google My Business Profile Post & Updates Image Sizes What Are The Benefits of Optimizing Your Google Business Profile? Choose the Top Chicago Website Marketing Agency for Your Business Google My...

Maddie LaClair

6 Marketing Tips on How to Build a Solid Community of Advocates as a Business

Three cardinal virtues of business: creativity, building community, practical realism. -Ted Malloch If you’re wondering how to build a solid community of advocates to help your business and mission grow, you’re in the right place. These days, it is very hard to stand out as a business, especially online! The most effective approach to community building always entails patience and alignment with your ideal customers’ values and needs. By personalizing your community-building approach to highlight your brand’s uniqueness and your services’ exceptionalism, your community of advocates will slowly build either through your strategic efforts or through word of mouth. What...

Anesa Kratovac

8 Factors to Grow Website Credibility and Trust Quickly

Table of Contents How to Increase Website Credibility and Trust Why an Up to Date Website is Important to Website Credibility Keep an Updated Blog Section How to Use Client Testimonials to Build Website Credibility/a> Implement a User First Design Why Page Load Speeds Are Important to Website Credibility Why Your Webstie Needs a Team Page How to Get Better Website Security Use High Quality Images to Build Website Credibility Custom Web Design That Inspires Credibility Contact the Top Chicago Web Design Agency Trust is everything to the consumer, if the consumer doesn’t trust you, chances are they won’t buy...

Wyatt Meese

What is Copywriting? (And How To Use It for Powerful Sales Conversions)

What is Copywriting? Copywriting is the art of using words for persuasive, sales-oriented means. It is a part of content marketing efforts and entails writing through the lens of understanding who is a business’s ideal audience and what it is looking for in terms of meeting their needs through the business. By relating to customers’ journey of problem-confusion-need of solution, a copywriter can entice leads to: Ease their resistance to taking action with the business Educate them why the business is the best solution for their problems Imagine themselves as a better version of themselves after interacting with the business...

Anesa Kratovac

What is an Infographic and What Makes for a Great One?

The big thing in life is to focus on providing more value to people than they expect. The rest comes then. –James Altucher What Is An Infographic? An infographic is an informational image that takes a user on a visual journey of learning through essential statistics and a simple overview of a topic. Infographics are information graphics that many businesses use to showcase their knowledge and expertise on select topics. Overall, the purpose of infographics is to showcase a business’s knowledge and grow its leads and conversions by posting its infographics on various content platforms and encouraging them to be...

Anesa Kratovac

How to Use Google Image Search To Skyrocket Your Brand Awareness and Lead Generation

In the same way you use search engines to find information you’re looking for, you can also search images to find content that most relates to your search topic. If your image keyword fits the search intent of users, your image can be a tremendous source of website traffic if it is optimized properly, is original, and of high pixel quality. Since we process information more quickly in images and images have a more psychological power over our decision-making than words, ensuring that your images truly represent your brand in the best light is essential. Now, let’s look into why...

Anesa Kratovac

Essential Tools to Find Your Target Audience Online (and 3 important questions to ask!)

What is a target audience? A target audience is the ideal type of customers a business would like to have that is qualified due to its particular demographic traits, including age, lifestyle preferences, location, educational status, and economic background. It is a group of individuals that are most likely to purchase services and products from a business because they all share physical, socioeconomic, emotional, and internal pain points that drive them to seek solutions through specific products and services. By understanding your target audience, you can better strategize your marketing plan to speak to the needs of those most needing...

Anesa Kratovac

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